Careington Career:
Social Media Specialist

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Background: An active, timely and relevant social media presence is essential to the growth and awareness of Careington and its brands. To effectively build brand awareness and consumer loyalty, this presence must expand and be integrated with the overall corporate advertising and marketing initiatives for a truly innovative social strategy.

Goal: The Social Media Specialist is a full-time position that will work with the VP of Marketing & Communications and the Social Strategy and Content Manager to help execute a clearly defined social marketing strategy. This position will monitor and contribute to all relevant social opportunities digitally and in person, to increase brand awareness and effectively engage Careington's many audiences on a consistent basis while driving sales from social media.

Roles & Responsibilities

  • Help manage social media presence of all Careington brands
  • Create social campaigns and strategies to drive sales and increase brand awareness on a variety of social media sites including Facebook, Instagram, Twitter, LinkedIn and others
  • Monitor and elevate brand reputation across social platforms and different media
  • Create original, meaningful content including social media content, newsletters, articles, daily blogs, press releases, white papers, executive bios, professional presentations, webinars, formal proposals and more
  • Identify and secure speaking engagements for Careington's C-suite officers and sales team
  • Collect and analyze customer data to create comprehensive reports and improve future marketing strategies
  • Plan and launch public relations initiatives designed to create and maintain a favorable public image
  • Attend corporate events, conferences, trade show appearances and other events to gather and create content for social media and PR presence
  • Research and complete submissions for local, national and international awards and recognitions
  • Promote interaction and conversation with consumers
  • Reputation monitoring and brand management

Qualifications

  • Strong experience and understanding of major and developing social media platforms
  • Experience managing social media accounts via Facebook Business Manager and TweetDeck
  • Strong command of writing and editing practices, including proficiency with Associated Press Stylebook guidelines
  • Experience in digital marketing   Inbound and Google Analytics a plus
  • Ability to create content for multiple audiences and varying media, with variability in tone and style
  • Detail-oriented and disciplined with the ability to multi-task and operate in a fast-paced environment
  • High school diploma or equivalent; Bachelor's degree in Communications, Journalism, Public Relations or a related field preferred

Ready to apply?


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Company information

Careington International Corporation
Attention: HR Department
7400 Gaylord Parkway
Frisco, Texas 75034
Email: [email protected]


Please note:

For immediate consideration, please email your resume along with your salary requirements.

No phone calls and no agencies please. Careington is an equal opportunity employer.

DISCLOSURES:
THIS PLAN IS NOT INSURANCE and is not intended to replace health insurance.
This plan does not meet the minimum creditable coverage requirements under M.G.L. c.111M and 956 CMR 5.00. This plan is not a Qualified Health Plan under the Affordable Care Act. This is not a Medicare prescription drug plan. The range of discounts will vary depending on the type of provider and service. The plan does not pay providers directly. Plan members must pay for all services but will receive a discount from participating providers. The list of participating providers is at www.careington.com. A written list of participating providers is available upon request. You may cancel within the first 30 days after effective date or receipt of membership materials (whichever is later) and receive a full refund, less a nominal processing fee (nominal fee for MD residents is $5, AR and TN residents will be refunded processing fee). Discount Plan Organization and administrator: Careington International Corporation, 7400 Gaylord Parkway, Frisco, TX 75034; phone 800-441-0380.

This plan is not available in Vermont or Washington.

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